German design-meister and former design director at Braun electronics Dieter Rams had some great comments in the documentary Objectified describing his thoughts on design, what's good and bad in contemporary products from architecture to advertising, and the timelessness of good design.
In his words, "good design..."
- is innovative
- makes a product useful
- is aesthetic design
- makes a product understandable
- is honest
- is unobtrusive
- is long-lived
- is consistenti in every detail
- is environmentally friendly
- is as little design as possible
For class next Tuesday, take some pages in your sketchbook and put down your own thoughts on products and/or processes you find that possess these qualities, that adhere to these principles, and even ones that clearly fall short and why. Take pictures, print them out, and paste them into your sketchbooks. You might also pull advertisements featuring these products or processes out of paper ads in magazines and newspapers.
I'm not going to give a specific quantity, but I will encourage you to be aggressive, thoughtful, and wide-ranging. More is better than less.
~mrc
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